When performing SEO actions on a website we must have a global perspective of the project by analyzing a multitude of factors, an interpretation of the data and an execution based on the data analyzed in that multitude of factors that counted.
In order to have that global perspective I use several tools that help me to have that global perspective I was talking about. In this article I want to focus on one with lights and shadows but quite useful, SEOquake.
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What is SEOquake
First of all, I would like to clarify that I am going to explain the free functions of this tool, which does not fall short at all without paying a single euro by giving us a lot of information in a couple of clicks.
SEOquake is a free browser extension developed by SEMrush. I use it in Chrome, but it is also available for Firefox and Opera.
With SEOquake we have at our fingertips several SEO metrics, some very useful, others quite basic and to which I don’t pay much attention since I use other much more powerful tools, but I will still detail them since, being free, it can be very helpful if you don’t have much budget (let’s remember that it’s free).
To get the most out of this tool, although it is not essential, I recommend creating a free account at SEMrush, since we will be using some functionality for which it is necessary.
The first thing we are going to do is to install the extension in our browser by clicking here. Once we have it installed, it will take us to a welcome page where it will briefly explain what we can do with it:
SEObar is a bar that offers a summary view of some factors like Google and Bing indexing, domain age, SEMrush information, and some other information that I don’t really find useful at all like Alexa’s ranking.
As I really find it a bit annoying since it doesn’t offer very useful information as I counted, I usually turn it off in preferences of the extension.
Another element that I really do not use and that I will explain above, as I do not consider it important. When making a query, it shows us the same information as SEObar but in each of the SERPs. That said, deactivated at first.
We will go into this article later on, since SEOquake offers quite valuable information in its tools: Onpage Audit, Keyword Density, Internal and External Links and URL Comparison.
Auditing with SEOquake
Let’s start with what we can do with SEOquake and how far we can squeeze this extension that I really use almost daily to see many factors that I’m going to talk about.
As I was saying, in order to see some data and squeeze it to the maximum, we have to connect to our SEMrush account. If you don’t have one, don’t worry, you can create a free one quickly by clicking on the link from the tool or from here.
Here we can already get some juice out of this extension. If we click on the icon of the extension in our browser and click on Diagnosis, it will take us to a url where it will offer us quite interesting information of the url in which we are:
Analysis of the page: we find some fundamental factors that must have a page for SEO as meta tags, headers, images or structured data marking and information on each of the factors.
Support for mobile devices: it gives us information about whether the url has an AMP version and if the viewport meta tag is correct.
Site compliance: here we can see information about important factors that a website must have, such as the robots.txt file, sitemap, language specification, Analytics or Favicon code.
We can also perform a more complete audit from our SEMrush panel where we can check more factors and with more detailed information about how to solve them.
To do technical audits I really use Website Auditor, a tool that I love, although other tools like Screaming Frog also do them very well.
Internal and External Linking
Continuing with the available options offered by SEOquake we come to information about internal and external linking.
I love this information. In case you didn’t know, dear reader, I’m a little sick of internal linking and I love to have control of what is linked and from where and with this info we can check if we are applying correctly a correct interlinking.
Well, in the section of internal linking we can see what urls we are linking, the Google cache, if the link is follow or nofollow (this is very important for the interlinking) and other less important factors from my point of view as the likes in Facebook or information from the SEMrush backlinks (well, it’s your tool, you’ll have to put your info with shoehorn somehow).
As for external linking we also have a list of urls from where the extension is detecting external links pointing to the url. Personally, I don’t find much relevance to this panel, so I don’t pay much attention to it and other tools like SEO Spyglass, Majestic, Ahrefs or LinkMiner give us much better and more accurate information.
Here, yes, SEOquake works wonderfully. Of course, I do use this section when auditing and I check frequently in my SEO projects.
SEOquake gives us a global and real vision of the keyword density url of the url. If we have done the keyword research correctly and we know a little bit about the keyword density, we can play a lot with this data.
We have the option of seeing both single word, two word, three word and four word keyword densities completely independently.
Traffic data and sources
Another of SEOquake’s wonders. Here we will work from the extension’s pop-up window to see, at a glance, very, very valuable information about the website traffic in general. And believe me, it’s very valuable and relatively reliable.
It’s true that I use this to spy on the competition, since on our website we must use Google Analytics to see this data. For me this is super important, since I can intuit what the competition is doing with a single click, if a project has potential or what strategy should be applied to a project.
Spying on the competition
Well, at this point, and as I was saying a moment ago, SEOquake is wonderful to take a look at the competition in some aspects. For this, I like to use SEOquake in the early stages to get an idea of what I’m up against.
Here I’ve done a bit of cheating, since we’re going to pull SEMrush too, so it was essential to have a free account created. But you will see how everything is totally related to SEOquake.
Traffic and traffic sources
If we innocently visit our competitor’s website, click on the SEOquake icon and access the Traffic Analysis tab, the magic happens. We can see how much estimated traffic the domain has in general and from where it is receiving traffic.
But we’re not going to stop there. Let’s go a little further. If we click on the number of visits it will take us to a SEMrush page, traffic analysis of the domain we want to analyze.
If we do it from our own domain and add competitors to compare data we can get lots and lots of information about the historical evolution of the traffic to see, for example, how our SEO strategy is working with respect to the competition.
We can also see graphically the sources of traffic and compare it with the competition, being able to draw conclusions to apply to our strategy. As I was saying, a wonder and, best of all, free!
Yes, SEOquake has many features for a browser extension, but some are more useful than others, not to say that some are quite unnecessary like the one that we get from SEMrush unnecessarily from my point of view.
But SEOquake is a very important tool to take into account in order to analyze the competition and review some factors like keyword density or to have a global vision of fundamental aspects onpage.
Of course, if you don’t have the SEOquake extension installed yet, I invite you to go to your browser’s market and install it running.